The book “The X and Y of Buy” written by Elizabeth Pace is an easy read with lots of interesting facts detailing the thought processes of men and women. The book uses real life examples of shopping to explain how men and women think differently in life. Pace dives deep into the minds of men and women to point out that simply understanding the human mind can benefit your sales, acquaintances and personal relationships.

The book also provides valuable information to the individual seeking assistance in understanding his clients, friends and loved ones. Pace offers suggestions for improving your marketing and sales techniques though simply learning the subtle differences in thought between male and female. The great part, you can apply these to any relationship!

The book was a smooth read and offers a good balance of movement between male topics and female topics. I often found myself relating to the information in the book and I now notice marketing and communications techniques as they are happening. I recommend this book to any one who wants to better themselves and the counterparts.